so+ba swiss made in japan


2007 / →

edwina hörl // piratery-garderobbery

promotional catalog //exhibition invitation // labels // t-shirts // installation
piracy is a multifaceted problem in both contemporary fashion and contemporary culture: when is something (an) original? when is something a copy? is everything a copy of a copy of a copy? is culture a big endless copy-machine in which people just re-create?

we created a long, narrow, accordion-folded promotional catalog that mimics japanese «harisen» («slapping fan» or «war fan» ), a prop that has a long tradition in japanese comedy to hit fellow comedians onstage. on one side of the fan, all the models garbed in the collection’s clothing are chaotically layered in a hybrid digital/analog collage that simultaneously questions and reveals notions of piracy and representation. for the exhibition we created a pirate-themed graphic installation with 140 a3 black and white photocopies- reprographics were utilized as they are the media for both copying and development of original material. images of pirate themes were pirated to create a visual and conceptual feedback loop on the notions of piracy.

photography: leo pellegatta
hair-makeup: ryu-ji
models: sakiko fukuhara, kohei kawamura collection
pattern: sonoko kato, naoko ogata
assistance: yuko wakana
art direction/design: so+ba

edwina hörl


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edwina hörl // piratery-garderobbery -
edwina hörl // piratery-garderobbery -
edwina hörl // piratery-garderobbery -
edwina hörl // piratery-garderobbery -
edwina hörl // piratery-garderobbery -