5.5.2026——–––––Book Premiere: Über Sehen Über Leben
A photographic document by Andreas Seibert
At Literaturhaus Zürich, Nicola Steiner joins Andreas Seibert and Milo Puhan for a conversation on a highly relevant issue of our time.
Readings by Franziska von Arx and Daniel Buser
Tuesday, May 5, 2026, 7.30 PM

Tickets: literaturhaus.ch

21.11.2025——–––––Cultural Awards 2025, City of Zurich.
Continuation of the 2024 design concept across invitations, program, and event projections.

8.5.2024——–––––kurvenreich // streetfestival in windisch, switzerland

5.5.2024——–––––7 SEEDS YOKOHAMA – COMMUNICATION UNDER TREES call for entry
7 seeds yokohama is the first stage of a series of projects on critical sustainability around the globe. artists from different countries will engage with each other and with younger generations through artworks and designs. we seek critical reflections on how we can plant the future. the selected works will be printed and presented in an exhibition at zou no hana terrace in yokohama, japan. 7 seeds is a collaboration between hamburg-based artist and curator michael kress, zou no hana terrace and portj ourneys, a global network of art spaces in port cities.
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5.7.2024——–––––Passione Fredda
Startbahnwest partnered with so+ba to create the logo and visual identity for the new gelati label Passione Fredda. Handmade with love by Patricia Hirt, the gelati is crafted using carefully selected, fresh ingredients—locally sourced whenever possible and always of organic quality.

2024——–––––katharina von zimmern 500 years anniversary // corporate idenity
500 years ago, the reformation in zurich receives a decisive boost: abbess katharina von zimmern donated the fraumünster to the city. the reformation without civil war becomes possible.
so+ba is commissioned to create the communication for all events in the anniversary year 2024.

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26.10.2023——–––––book launch «storrers erbmasse» by barbara basting at  never stop reading in zurich
in this unconventional essay, barbara basting describes her encounter with storrer’s legacy and that of his literary and artistic family.
the book is published by scheidegger & spiess in zurich
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1.9.2023——–––––unterdorfmart // marked and streetfestival in windisch, switzerland

7.2023——–––––gäu gin // label design
jan gaugler, the creator of «gäu gin», comes from the gäu region of the swiss canton of solothurn.
«gäu» is the current name for the part of the former county of buchsgau that came into the possession of the city of solothurn in 1463. the solothurner gäu is bordered to the north by the first Jura chain and to the south by the river aare.
the ingredients for the gin come from the gäu, japan and argentina.

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27.7.–19.12.2023——–––––zagaku
zagaku is a format where artists and researchers at the forefront of their fields are invited to share their professionally honed sensibilities, aesthetics, and ways of thinking in a dialogue format with ando yoko.

the design visualises the japanese word zagaku (座学 (ざがく), conversation and dialogue with typography.

the invited guests are: tsutomu okada, rakufu hayakawa, yasuaki kakehi, tsuyoshi tane, emi tamaki, yukiko kaga, yoshiyuki miyamae
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9.6.2023——–––––kurvenreich // streetfestival in windisch, switzerland

24.10.2022——–––––so+ba is featured in asia-pacific design no. 18
asia-pacific design, published by sandu publishing in shanghai, is the first professional design yearbook in the asia-pacific region. since its establishment in 2005, it has continuously recorded the voices of different designers, design styles and design fields, leaving an important chronicle in the field of graphic design.
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29.10.2022——–––––connceting dots in tsurumi
the community of tsurumi started to transform the city into streets filled with pink dots, sending messages, questions and greetings to their neighbours and visitors.
the weTrees tsurumi festival will take place october 29.
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10.2022——–––––catalog / books // bücher // 2
veronika schäpers catalog will be avalliable soon this is the last part to be finished / designed by so+ba
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2022——–––––unterdorf windisch, year of anniversaries
posters for various anniversaries in windisch, switzerland
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2022——–––––edwina hörl, online shop
photography and art direction so+ba edwina hörl shop
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26.-28. November 2021——–––––«bibliopark ex» at ex-zentralbibliothek (düsseldorf)
the performance fo miu will take place in the old building of the zentralbibliothek in düsseldorf, germany

2021——–––––solitude / veronika schäpers
in »solitude,« a chapter of »walden« thoreau describes the advantages of solitary life in his cabin in the woods of massachusetts, where he lived as a hermit for two years beginning in 1845.
so+ba designed the font for this project. the text is embossed into a soft filter paper using transparent printing ink. veronika schäpers, solitude
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8.2021——–––––no.4 NEON form the PALETTE mini series, published by victionary, hong kong
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4.–10. 9. 2021——–––––FREITAG AD_ABSURDUM
originally shown in 2015 at the MUDAC – museum of design and applied contemporary arts – in Lausanne, this re-re-recycled exhibition will be shown at the design week milano / salone del mobile from 4-10.9. at Artifact
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2020.12.—————gabriella disler // ARE YOU YOU, 2020 
intervention in situ; 415x595cm, paint, hand edited text by gabriella disler, basel 
THE GREAT UNVEILING REGIONALE 21, kunsthalle palazzo, liestal curated by michael babics, basel 
graphic support: so+ba  // photography: fabio luks
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2020.09.19 ————— FERMATA EX —————book design for a performance by miu
FERMATA EX is a continuation of FERMATA
All stories are told from multiple memories. There was a theater in that story, and the theater was called „Fermata“. A number of testimonials tell us their memories about the theater, the legendary underground venue for spectacular performances. One even tries to show us how the choreographies danced at „Fermata“ was like. Facts and myths are no longer distinguishable. Installations Performance „Fermata“ is the play with parallel identities and the collective memory which almost forgotten. What if this place had never existed?—————miu

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2020.02.————–internationale kurzfilmtage winterthur
the color for 2020 is decided
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2019.03—————typographic support for gabriella disler’s project “HOW LONG IS… “
gabriella disler, intervention auf zeit // mörsbergerstrasse 54, Basel
photo: gert handschin, basel

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2019.01.—————edwina hörl and so+ba joind the halfway project

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2018.01.01.—————happy new year

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2017.11.07–12.————–internationale kurzfilmtage winterthur
soon the festival will start for its 21st edition // so+ba made all the communication work for this short film festival // posters // catalog // programm // and much more….
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2017.11.03.—————design preis schweiz // prize giving ceremony
so+ba is nominated for the design preis schweiz 2017 for the communication work for the «freitag ad_absurdum» exhibition at the mudac in lausanne, switzerland
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2017.03.15.—————edwina hörl / collection ss 2018—————down to earth

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2017.01.01.—————shinnen akemashite omedetou gozaimasu // happy new year
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2016.10.7—————freitag store ginza 5th anniversary
freitag is celebrating their store anniversary starting at 5pm.
freitag store party
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2016.16.06.–30.10—————the 27th brno biennale study room
so+ba is invited to contribute one book to the 27th Brno Biennale Study Room, wich is curated by Kiyonori Muroga & Ian Lynam of IDEA Magazine
we choose the book from barbara kruger «love for sale» because barbara krugers work covers the aspects we think are important for design. design is a medium to transport a message. as designers we are responsible for who we work for. only if we, as designers, can relate/support a product/ company/service, good design is possible. if this is not the case, design becomes decoration, make up
the 27th brno biennale
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2016.03.01.—————celebrate the 100th anniversary of the birth of dadaism
kickoff event to celebrate the 100th anniversary of the birth of dadaism at the Cabaret Voltaire in zurich, in tokyo. the cocktail reception is hosted by the ambassador of switzerland, mr. urs bucher and mrs. anja siebold bucher on tuesday march 1, 2016
チューリヒの「キャバレー・ヴォルテール」にて誕生したダダイズム100年を記念し、 ウルス・ブーヘル駐日スイス大使夫妻主催のカクテル・レセプションを 下記の要領で開催いたします。
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2016.03.01—————celebrate the 100th anniversary of the birth of dadaism
kickoff event to celebrate the 100th anniversary of the birth of dadaism at the Cabaret Voltaire in zurich, in tokyo. the cocktail reception is hosted by the ambassador of switzerland, mr. urs bucher and mrs. anja siebold bucher on tuesday march 1, 2016
チューリヒの「キャバレー・ヴォルテール」にて誕生したダダイズム100年を記念し、 ウルス・ブーヘル駐日スイス大使夫妻主催のカクテル・レセプションを 下記の要領で開催いたします。
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2016.01.01.––––shinnen akemashite omedetou gozaimasu––––happy new year
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2015.10.26––––freitag ad absurdum /exhibition preparation at noerd, zurich
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2015.9.19.–21––––tokyo art book fair 2015––––swiss focus
tabf swiss focus
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2015.09.04––––Soirée graphique Nr°8––––exhibition at KOMET, uferweg 15, 3013 bern, switzerland
the soirée graphique, organised by komet, has been held annually since 2008. the exhibition is a platform for creative artists in the fields of graphic design, photography and the visual arts. it promotes visual design, stimulates new works and reflects trends in contemporary graphic design.
so+ba was invited to join with a and and ephraim bieri made a photographic interpretation on so+ba’s work.
soiree graphic 2015
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2015.01.01.––––shinnen akemashite omedetou gozaimasu––––happy new year
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2014.03.27.––––eat creative + so+ba
with the opening of our zurich office and an increasing number of international projects, so+ba is very excited to announce a formal partnership with long-time collaborator eat creative to provide greater opportunity to support european brands looking to expand to asia.
eat creative // tokyo/zurich
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2014.03.05 18:00––––exhibition talk, japanese poster artists – cherry blossom and asceticism, at the museum fuer gestaltung zurich
experiences, inspirations, surprises – 16 years living and working in tokyo susanna baer, art director and founding member of so+ba tokyo, in conversation with bettina richter, curator poster collection
museum für gestaltung zurich
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2014.02.07––––swiss pechaKucha night, at super deluxe tokyo
the swiss pechaKucha night is a side-event of the swissdays featuring unusual stories from swiss and japanese speakers on topics ranging from graphic design and architecture to alphorns and the origins of absinthe.
swiss pechaKucha night
so+ba presentation
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2014.02.06 – 09.––––swissdays––––at roppongi hills, tokyo
roppongi hills is transformed into switzerland. a four-day celebration of everything swiss.
this is the kickoff event for the celebrations of the 150th anniversary of the establishment of diplomatic relations between switzerland and japan.
swissdays
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2014.02.02.––––anniversary programme for the year-long celebrations commemorating the 150th anniversary of swiss-japanese diplomatic relations
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2014.01.01.––––shinnen akemashite omedetou gozaimasu––––happy new year

2013.12.13 – 2014.01.12––––creative cities––––exhibition
so+ba is part of the “creative cities” project representing tokyo at kaohsiung design festival in taiwan.
creative cities
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2013.11.15––––pen-pen-gusa––––edwina hörl, spring summer exhibition––––garden party
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2013.09.05––––freitag store shibuya, opening party
freitag opens a new flagshipstore in shibuya.
freitagstore shibuya
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2013.06.21. – 23.––––fax me––––exhibition
21 fri 金 19:00 – 23:59 opening party
22 sat 土 11:00 – 18:00 (13:00 – 16:00 m. koji workshop)
23 sun 日 11:00 – 23:59 closing bar (dj do it yourself)
«ファックス me» is a project by so+ba that started with a request by the australian design magazine «desktop». the task was to illustrate our personal view of australia from japan. we both have not been to australia. we faxed each other bits and pieces of visuals, a mix of personal connections, common knowledge and stereotypes. over the period of a month we exchanged more than 50 faxes, scanned them, and treated them like single colour printing films, blue, red and black. we layered and combined them by chance and came up with a selection of 16 collages that fit our imaginary australia.
we need your help to grow the imaginary country fax project. please fax your personal visual images you have of australia, japan or switzerland to the following number +81 3-3467-7764
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2013.05.11––––TEDx tokyo 2013––––l+l=ll
design for the TEDx 2013 in tokyo
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2013.05.01––––all night long––––hells bells tribute to rock ‘n’ roll
so+ba’s ac/dc t-shirt, designed for uniqlo, japan
now in stores
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2013.04.27––––––––zou no hana snack––––––––opening event
kickoff event for the “zou no hana snack” series.
the japanese idea of snack, a nice gathering with a special host (mama-san), will start at zou no hana terrace.
→ zou no hana snack
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2013.1.1.––––shinnen akemashite omedetou gozaimasu––––happy new year

2012.12.03.––––zou-no-hana journal vol. 3 published

2012.11.24 14:00–17:00––––«swiss typography 3», so+ba workshop at tokyo graphic passport
so+ba’s workshop «swiss typography 3» will be a continuation of last years «swiss typography 2» workshop. it contains a lecture and practical work.
the lecture will be a short introduction to swiss typography with a focus on political propaganda in switzeralnd. switzerland has a unique direct democracy system, and therefor a along history of political poster tradition. next we focus on contemporary movements such as occupy-wall street, anonymous and the design language of grass-roots activism. the practical part will be hands on typography work with limited tools and material.
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2012.07.01.––––never give up––––edwina hörl, ss, 2012 collection
now in stores
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2012.05.01––––enjoy zou-no-hana document book
the zou-no-hana document book is printed
the last three years of zou-no-hana terrace is documented in texts and picutres.
ou-no-hana terrace
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2012.04.29––––enjoy zou-no-hana picto workshop
so+ba will hold a pictorgram-workshop––––start 13:00–15:00––––participants need to register at info@zounohana.com
place: zou-no-hana terrace, 1 chome kaigan-dori, naka-ku, yokohama
exhibition «enjoy zou-no-hana» 2012.4.27-5.13
zou-no-hana terrace
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2012.04.21–22+04.28-30 ––––aaa––––anzen/anshin/anarchy
edwina hörl, autumn winter exhibition, 12:00–20:00
party // 04.29 with a flute concert by miya, starting 20:30
drinks++food++music
miya, flute
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2012.04.14––––exhibition + filmscreening, 15:00 –23:59 at so+ba gallery
ratrak // exhibition + book vernissage // gabriel mauron + pascal greco
ratrak
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super 8, film 30min, 17:00 / 21:00, pascal greco, kid chocolat Super 8 is a poetic & psychedelic film by pascal greco with a soundtrack by kid chocolat.
super8
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2012.04.14––––exhibition + filmscreening––––15:00 – 23:59
so+ba, 5-29-20 kyodo, setagaya-ku, tokyo
ratrak, exhibition + book vernissage, gabriel mauron + pascal greco
ratrak
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super 8, film 30min, 17:00 / 21:00, pascal greco
kid chocolat Super 8 is a poetic & psychedelic film by pascal greco with a soundtrack by kid chocolat.
super8
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2012.3.31.––––voices at shibaura house tokyo
«voices» is a gathering of narratives, ideas, knowledge, experiences, opinions and expressions that grow out of the 3.11 disasters in japan.
in the unique open and inviting spaces of shibaura house (build by kazuyo sejima and ryue nishizawa). join workshops, participate in talk sessions, listen to stories, view exhibitions and enjoy music as you reflect on and discuss what has happened over the past year and what should be done to create safe and sustainable communities.
namida-project
shibaura house
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2012.1.1.––––all the best for 2012
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2011.10.30––––tokyo graphic passport 2011––––so+ba lecture workship
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Session 06. «Swiss Typography Pt.2»
Time: 2011.10.30 (Sun) 13:00–15:00
Venue: 3331 Arts Chiyoda B105
tokyo graphic passport 2011
The workshop “Swiss Typography 2” will be a continuation of so+ba’s last «Swiss typography» lecture from last year. The lecture will also include practical work. so+ba will start with a very short introduction to classical Swiss typography and then focus on the experimental development of Swiss typography of Wolfgang Weingart, who is called «the father of Swiss punk design». Weingart is famous for his experimental, expressive work that broke the mould of classical Swiss typography. It was he who ignited the spark of ‘typographic anarchy’ that burst onto the scene at the beginning of the 1980s.
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2011.10.19 ––––never give up––––edwina hörl, ss, 2012 collection
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2011.07.09.––––look with your hands––––new envelops for the yokohama rendez-vous shop

2011.06.25–07.18––––atelier zou-no-hana
workshop for children with the theme: «moving», «painting», «creating»
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2011.05.31–06.6––––namida exhibition––––geneve, switzerland
opening-party may 31 from 18:00 at ruin gallery 15 rue des eaux-vollandes, geneve
the force of nature has taken thousands of lives. our hearts and our thoughts go to all those who have lost loved ones and those who continue to suffer the difficulty of this crises.
100% of the sales of our work will be donated to the red cross in japan.
the exhibition is made by pascal greco and so+ba
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2011.05.31––––lohas design award 2011
the rendez-vous project products created by so+ba, «look with your hand» and «tactile note» (in collaboration with veronica schaepers) where selected for the grand prix for the lohas design award. the exhibition takes place at shinjuku giyoen in tokyo.
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2011.05.14 – 22––––edwina hörl’s namida exhibition at so+ba gallery
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2011.2.28––––zou-no-hana terrace // rendez-vous project exhibition 25.2.-27.3.2011
the rendez-vous project is about collaboration between designers/artist and local industries. so+ba’s partner is “waku-waku” sheltered workshop for deaf-blind people. in our project we wanted to integrate the waku-waku people into the creative process, not only into the production proscess. we asked them to write messages they would like to share with the seeing people. this messages, mixed with quotes from helene keller (1880-1968) a deaf-blind american activist, where printed on envelopes using the color black and sky-blue.
the second envelope introduces the font-system “braille” created by louise braille 1854.
both of the envelope-projects are made out of recycled braille news paper.
zou-no-hana terrace
rendez-vous project yokohama
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2010.11.13––––opening party for edwina hörl’s fkk exhibition at so+ba gallery
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2010.11.13––––edwina hörl fkk exhibition at so+ba gallery
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2010––––this visually led book contains a global selection of the best graphic design studios’ work within the fashion industry – from packaging and lookbooks to swing tags and invitations – with exclusive insights from both clients and designers.
so+ba’s edwina hörl work is introduced on page p204-207
laurence king publishing
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2010.05.28-30––––another world, films screening by jun miyazaki
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2010.10.16––– CONCERT AT so+ba
part one / [ici] tokyo/kristof guez: photography and david chiesa : field recording, computer––––part two / Hako Otoko/ The Box Man / david chiesa: double bass, naoto yamagishi: percussions and drums and leonardo pellegatta: photography

2010.10.01––––slanted magazin #12––––women, typography, design––––autumn/winter 2010
slanted magazine
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2010.09.22–––––––preparation for the graphic passport exhibition at 3331 in akihabara, tokyo
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2010.07.30-08.01––––––edwina hoerl archive-sale at so+ba gallery
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2010.01.23––––shonan marathon
logo-mark design + art direction for nike japan
nike shonan marathon
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2010.03.19.–––––––––from somewhere to nowhere – on the road in china with photographer andreas seibert.
film directed by Villi Hermann
imago film
andreas seibert photography
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2009.02.05 – 27––––helvetica forever at ggg / ginza graphic gallery
even today, a half-century after its inception, helvetica continues to maintain its popularity as the best-known european typeface. this exhibition focuses on how this attractive font, which has swept the global market, is used in an astounding diversity of contexts, from familiar shop signs to the communications mainstay of global corporations.
works and documents from different eras that incorporate helvetica will be on display, including about 30 posters by graphic designers from Japan and many other countries, as well as numerous goods.
two posters and some pamphlets was so+ba’s contribution to this exhibition
ggg gallery tokyo
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2006.03.03–––––––––wedding tenugui for kanke and eiko