2009.02.05 – 27––––helvetica forever at ggg / ginza graphic gallery
even today, a half-century after its inception, helvetica continues to maintain its popularity as the best-known european typeface. this exhibition focuses on how this attractive font, which has swept the global market, is used in an astounding diversity of contexts, from familiar shop signs to the communications mainstay of global corporations.
works and documents from different eras that incorporate helvetica will be on display, including about 30 posters by graphic designers from Japan and many other countries, as well as numerous goods.
two posters and some pamphlets was so+ba’s contribution to this exhibition
ggg gallery tokyo
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