branding // posters // invitation card // catalog // goods
はじまり、美の饗宴展
the best selection of the ohara museum of art
part of the huge collection of magosaburo ohara was shown in tokyo at the national art center tokyo in nogizaka for the first time. it is the oldest collection of western art in japan. to create a momentum for the exhibition opening we started showing posters in train-stations with closed shipping boxes with the dimensions of the «original» master pieces. before the opening some of the posters where replaced with posters with open boxes, there the art work became visible. the concept of the shipping boxes to be handled with care went through the whole campaign
