the new edwina hörl website is onlineconcept, design and photography by so+ba
All posts filed under ‘branding’
2022——–––––edwina hörl, online shopphotography and art direction so+ba edwina hörl shop+
INWEITERFERNESONAH—————EDWINA HÖRL
lookbook in a plastic bag with a magnifier, aw collection 2022 SO CLOSE, SO DISTANT, SO (IN-)VOLUNTARYcloseness and distance are contradictory in many ways, while we desire both, we also fear them. closeness represents well-being and security, but it can also mean loss of freedom, external control, abuse and violence. Distance, on the other hand, […]
DESHITABI—————LOGO AND WEBSITE
deshitabi is a new style of travel. a modern take on the traditional apprentice-master dynamic, it’s a unique experience that offers the rare opportunity to learn, at first hand, from Japan’s finest craftsmanship masters who share generations-old techniques and methods—all with a modern twist.deshitabi.jp
FUTURE SCAPE—————ZOU NO HANA TERRACE
branding, logo, posters, flyers, and webdesign the futurescape project is an initiative by zou-no-hana terrace in yokohama to promote the use of public space.since first opening in 2009, zou-no-hana terrace has held a wide range of projects harnessing artistic creativity in public space. the futurescape project aims both to consolidate the results of those ongoing […]
160 YEARS OF GERMAN-JAPANESE FRIENDSHIP—————EXHIBITION
eat creative and so+ba (art direction and design) worked with the german embassy in tokyo supported by the konrad adenauer stiftung japan, a german think-tank and diplomatic forum, to take people through a long and storied history. through the interactive physical and online exhibit, the visitors are taken through three stages of the two nations’ […]
ZEIT RAUM 時空—————EDWINA HÖRL
publication in the form of a lp and invitation, ss collection 2021 People often wonder what will last, especially in uncertain times. What will last when so much is defined by change? It is true that the development of new things (usually new tech- nologies) promises solutions for current and future problems. And yet if […]
KIKAKU SHITSU—————CORPORATE IDENTITY
the company «kikaku shitsu» is offering highly specialised planning expertise, mainly in the fields of public relations and communication, arts and culture, urban development and big scale events.The word «企» in planning is an agreed character combining the hieroglyphs of «a person looking from the side» and «a foot standing still», which means «a person […]
SCHNAPSIDEE—————EDWINA HÖRL
publication for edwina hörl’s collection schnapsidee if nothing has a cause, anything might be possible, but for the first time this says nothing about the quality or veracity of new considerations or viewpoints. increasingly, being aware of the consequences of individual behavior and of global developments will play a central role. prototypes for solutions, in […]
2020.02.————–internationale kurzfilmtage winterthur the color for 2020 is decided+
四—————EDWINA HÖRL
publication for edwina hörl’s collection shi «Death is great. We belong to him with laughing mouths. When we think ourselves in the midst of life, he dares to weep within us.» (Rilke) Indeed – if the unheard-of occurs, that fissure in life, all we can do is become silent. When faced with the inexorable fact […]
SWISS JOURNAL—————SWISS EMBASSY IN TOKYO
quarterly cultural journal introducing swiss related events in japan.since more then 20 years so+ba creates cultural bulletins for the swiss embassy tokyo.swiss embassy tokyo culture
PLEASE, CONSIDER ME A DREAM—————EDWINA HÖRL
Bitte, betrachten Sie mich als einen Traum私を夢だと思ってくださいfranz kafka 1883 – 1924 in japanese you see dreams; in german and english you have them; in french and italian you make them. what is most apt? for goethe it was clear: «i believe men only dream that they may not cease to see.»
INTERNATIONALE KURZFILMTAGE WINTERTHUR—————
posters, programs, catalog, flyers, ads, coasters, t-shirts, catering bons etc.
KUNST: SZENE ZÜRICH—————CITY OF ZURICH, CULTURAL DEPARTEMT
the «kunst: szene zürich 2018» – was held from november 23rd to december 2nd, 2018 in zurich. the modular-structured event with exhibitions and performances took place in 26 different spaces with around 250 participating artists and collectives, in the city of zurich.the «kunst: szene zürich 2018» in this modular form was new and had an […]
LIXIL—————COMPANY BROCHURE
lixil company brochure 2018english and japanesein collaboration with eat creative, tokyo
ZUM GLÜCK—————EDWINA HÖRL
publication in form of a newspaper, ss collection 2018 activity, a conceptual structurethe noise of the lettersh / a/ p /p /i/ n /e /s /sit is a no thing, a mental appearance like unhappiness an obstaclea thought constructed nonsense a product of discrimination due to the circular flow of the mind when moving from […]
STORE OPEING OSAKA—————FREITAG
opening event planning // tenugi // faker tako // freitag osaka cap // invitation // ……. the freitagstore in osaka was the third store for freitag in japan. it is with 65m2 the smallest space ever transformed to a f-store – located in minami senba 4-chome. the thema for the osaka-store became “tako” (octopus). osaka […]
DOCUMENTATION BOX—————PORT JOURNEYS
Port Journeys is a project started by zou no hana terrace in 2011 THE PORT JOURNEYS NETWORKWith the globalization of the world’s economy and changes in economic spheres, there is a demand for cities to reconsider their traditional functions and reinvent themselves. It is in that setting that more and more metropolitan centers around the […]
HARU STUCK ON DESIGN—————CATALOG
catalog and box design for the non japanese market haru stuck on design tape is based on 8 conceptual color families, combined of different patterns and textures, they offer new possibilities for professionals and creative individuals. design with color that sticks.haru stuck on design
INTERNATIONALE KURZFILMTAGE WINTERTHUR—————20 YEARS ANNIVERSARY
posters, programs, catalog, flyers, ads, coasters, t-shirts, catering bons etc. P. —————>Programm (program)K. —————>Katalog (catalog)C.i.n.d. —————>Cinema is not dead…… 2016 marks the 20th anniversary for the «internationalen kurzfilmtage winterthur» (short film festival in winterthur). for the anniversary we created a special «20 years» logo. more side events than usual where planed and a special «kurzfilmtage […]
PLANTATION—————COAT LINE 2016
concept and design for the brochure with envelope // shop decoration milan, italyplantation is a label from the issey miyake, a-net company
TAN TAN TAN RUN RUN RUN—————EDWINA HÖRL
how to live as a person who is no longer at home? around 60,000,000 people are on the run around the world. in their own country or abroad. in camps, tent cities, containers …In temporary accommodation of all kinds, people remain in a kind of waiting position with no prospect of complaints. millions in turkey, […]
DADA 100 TOKYO—————SWISS EMBASSY IN TOKYO
branding // promotional concept // implementationthis project was realized in cooperation with the swiss embassy in tokyo regarded as an anti-establishment and antiwar movement emerging out of the horrors of world war I, dada spread across the world from the swiss city of zurich and had a decisive influence on the development of contemporary art. […]
DADA 100 TOKYO—————NEWSPAPER
in collaboration with the swiss embassy in tokyo we created a by-lingual publication to introduce all the events in connection to dada held in tokyo or japan. the newspaper had the function of a hub, such as cabaret voltaire was in zurich 100 years ago. in addition all the information was published on a website […]
BEST SELECTION OF THE OHARA MUSEUM—————NATIONAL ART CENTER TOKYO
branding // posters // invitation card // catalog // goodsはじまり、美の饗宴展the best selection of the ohara museum of art part of the huge collection of magosaburo ohara was shown in tokyo at the national art center tokyo in nogizaka for the first time. it is the oldest collection of western art in japan. to create a […]
FREITAG AD_ABSURDUM—————CONCEPT
exhibition communication // invitation // posters // publication freitag ad_absurdum28.10.2015 – 28.02.2016an exhibition to show an attitudecarte blanche to the freitag brothers, feat. frank & patrik riklinmudac – musée de design et d’arts appliqués contemporains in lausanne initial situationthe exhibition «freitag ad absurdum» of the freitag and riklin brothers is dedicated to the topics of […]
FREITAG AD_ABSURDUM—————INVITATION
invitation cardspraying or painting template to become active the invitation card was designed to be used in a variety of ways—for example, as a template for spraying or painting the message onto any surface. the recipients were asked to actively participate in a diy manner by photographing their interactions with the invitation card and sharing […]
FREITAG AD_ABSURDUM—————PUBLICATION
exhibition book // book exhibition the publication bundles the essence of the exhibition, in order to exhibit and develop the ‘attitude’ again in the private spaces. the publication can be taken apart and trans- formed into a pop-up exhibition, with everything you need: an exhibition poster, the date and location can be added by hand, […]
URBAN FISHING—————FREITAG STORE GINZA
social media announcement for the 5th anniversary of the ginza freitag store five candles and some fish at the f-store in ginzain the nights before the five-year anniversary of the f-store in ginza……. fishermen were sighted nearby with their rods in manhole covers?have tuna infiltrated the sewer system in the japanese capital? or is urban […]
5 YEAR ANNIVERSARY—————FREITAG STORE GINZA
event planning and execution five candles and some fish at the f-store in ginzain the nights before the five-year anniversary of our f-store in ginza, why were fishermen sighted nearby with their rods in manhole covers? have tuna infiltrated the sewer system in the japanese capital? or is urban fishing the new urban farming? having […]
TOKYO ART BOOK FAIR—————SWISS FOCUS
swiss focus branding // exhibition space design // implementation so+ba has co-organized and designed the swiss appearance at the «tokyo art book fair 2015». the project included two exhibitions, several presentations and talks including swiss publishers presenting at the pecha kucha night, and a party-event. one of the two exhibitions was «the most beautiful swiss […]
BOOK ON SWISS BOOKS—————TOKYO ART BOOK FAIR
publication concept and design together with the organizing team of the tokyo art book fair, so+ba created the «book on swiss books» newspaper, in english and japanese. the publication introduces the swiss book market, swiss book designers and publishers. the publication was sold at the fair and in selected bookshops. «book on swiss books» includes […]
20rpm coppe’—————ANNIVERSARY VINYL RECORD
lp // cd // dvd // etc.mango + sweetrice 20th anniversary is celebrated with the release of the lp/cd/dvd etc «20rpm coppe’». the different sound carriers are created with many different materials and print techniques using silver, red and closs as celebration colors. 20rpm coppe’
THE FAMILY GANG—————EDWINA HÖRL
The animal famial or the species family animal.The family animal tolerates almost everything, but no animal in the house, not for competitive reasons. The position is already occupied. In addition, larger sizes are more closely related to him, e.g. the Elephant, the hippopotamus or the lunar calf. An aquarium with fish could still go through, […]
SONG FOR THE COLLEAGUES—————EDWINA HÖRL
this collection is deditcated to edwina hörls team and all the workers in the fashion indrustry Wer schafft das Gold zu Tage?Wer hämmert Erz und Stein?Wer webet Tuch und Seide?Wer bauet Korn und Wein?Wer gibt den Reichen all ihr Brotund lebt dabei in bitt´rer Not?Das sind die Arbeitsmännerdas ProletariatDas sind die Arbeitsmännerdas Proletariat Wer plagt […]
DOCUMENT BOOK—————ZOU NO HANA TERRACE
alle events from 2012-2015 held at, or organized by zou no hana terrace, yokohama
COM MUNI CAT ING—————DENTSU PR
book design–––production communicating: a guide to pr in japanfor foreign companies entering a new market it is very important to understand the customs and social norms in order to be successful. especially true in japan, this has led to one of the oldest agencies, dentsu public relations, to publish a guide to pr in Japan […]
SWISS POSTER—————SWISS EMBASSY IN TOKYO
quarterly cultural poster calendar introducing swiss related events in japan.since more then 15 years so+ba creates cultural bulletins for the swiss embassy tokyo.swiss embassy tokyo culture
TEDx TOKYO—————CONNECTING THE UNCONNECTED
communication design // posters // booklet // cards // etc tedxtokyo 2014 took place on saturday may 31st 2014, with a theme of ‘connecting the unconnected’; exploring our social ecosystem across japan and beyond. over 25 speakers and performers gathered to share powerful ideas, groundbreaking inventions, and highly original artforms.the concept of the communication tools […]
PEN PEN GUSA—————EDWINA HÖRL
Something is going on in the dirt. We are finding a way back to mother earth, to the garden of humanity. Even in urban areas where most of us now dwell, detached from our roots, we are rediscovering the soil, as a place of nutrients, of community, of social justice, and yes, even reenchantment. Today, […]
STORE OPENING SHIBUYA—————FREITAG
opening event planning // tenugi // invitation // …….freitag has installed a swiss gotthard-tunnel-like stereo-entrance-exit transit system in their new shibuya store in tokyo. this idea is reflectected in the planning for the opening event.
TEDx TOKYO—————1+1=11
the annual TEDxTokyo conference took place on may 11th 2013 at tokyu’s shibuya hikarie building. this time, the theme was ’1+1=11′. put simply, don’t take things for granted. as anyone who has been to a TEDxTokyo event knows, the best TED speakers, the ones that inspire us the most, are the ones that surprise, that […]
AAA—————EDWINA HÖRL
AAA / Anshin Anzen Anarchie collection.creative direction // invitation // catalog // shooting direction // edwina hörl expresses a political attitude towards taking responsibility for the environment by using political self-awareness and public spirit. AAA / Anshin Anzen Anarchie collection.be informed on political and social issues – especially in Japan after 3.11; question spoon-fed news […]
VOICES—————NAMIDA PROJECT
together with shibaurahouse tokyo, namida project held an event to talk about the aftermath of the fukushima nuclear disaster. listen to voices from fukushima citizens, learn about austria’s first nuclear power-plant in zwentendorf, which was build completely but never went on grid because of a referendum and raise money to donate to children in fukushima.
2011.10.19 ––––never give up––––edwina hörl, ss, 2012 collection +
NEVER GIVE UP—————EDWINA HÖRL
Never Give Up«Give It Up»It was very early in the morning, the streets clean and deserted, I was on my way tothe railroad station. As I compared the tower clock with my watch I realized it wasalready much later than I had thought, I had to hurry, the shock of this discoverymade me feel uncertain […]
GENUINE SWISS—————SWISS DESIGN SYMPOSIUM
poster // invitation // flyer // space designthe «genuine swiss» swiss design symposium presents swiss design in the broadest sense and introduces its quality, specificity and tradition. the symposium features a panel discussion on swiss design with internationally acclaimed swiss designers claudio colucci, frédéric dedelley, daniel freitag, the renowned japanese designer kenya hara and, as […]
SNACK—————ZOU NO HANA TERRACE
the zou no hana terrace snack was held in summer 2010 for the first time. it is based on the idea of japanese snack bars with a host «mama-san» and guests. as for the regular snack, the mama-san is always the same person, at zou no hana snack the host is always different…….
LOOK WITH YOUR HANDS—————RENDEZ-VOUS PROJECT
“look with your hands” is a series of envelops developped for the yokohama rendez-vous project. yokohama rendez-vous project started 2009 as an experimental approach to monozukuri, bridging artists and designers with businesses and social welfare facilities.for the “look with your hands” envelope series so+ba has been working with “wakuwaku work” a social facility for blind […]
TACTILE—————RENDEZ-VOUS PROJECT
tactile envelope // tactile omamori // tactile shugibukuro // tactile note //this products where designed by so+ba in collaboration with veronika schäpers and produced by “wakuwaku work” yokohama, based on the same concept as the “look with your hands” envelop series.
2010.01.23––––shonan marathonlogo-mark design + art direction for nike japannike shonan marathon+
POSTERS—————ZOU NO HANA TERRACE
posters created for zou no hana terrace during the years 2009 and 2010
CORPORATE IDENTITY—————ZOU NO HANA TERRACE
zou no hana terrace is a city owned museum with a cafe at yokohama bay build in 2009. so+ba could create the ci for zou no hana terrace. the black and white logo builds on a flexible brick system, an infinite number of pieces can be added. zou no hana terrace offers space for cultural […]
MORE THAN A BAG—————FREITAG
Freitag archive exhibition in Shizuoka, Japan at the center for creative communications.held from may 29 to august 1 2009
100 YEARS ANNIVERSARY—————WILKHAHN JAPAN
wilkhahn is considered a driving force when it comes to new concepts and innovations for office work. we where asked to design the invitation card and the separation wall.
PARALLEL NIPPON 1996-2006—————ARCHITECTURE EXHIBITION
posters // flyers // postcards // banners // tickets // exhibition design parallel nippon focuses on 110 representative architectural specimens selected from among buildings constructed primarily in japan in the 10 years from 1996 to 2006, presenting them against the backdrop of japan’s socio-cultural environment. the exhibition retraces how japan’s architectural scene has answered with […]
SMALL+BEAUTIFUL—————SWISS DESIGN EXHIBITION
poster // flyer // tickets // catalog 240 pages // japanese languagejapan is currently playing host to the «small+beautiful, design from switzerland» traveling exhibition, which highlights the inventiveness and diversity of swiss design over the past 150 years.the small+beautiful exhibition, created by the swiss arts council, pro helvetia, contains over 400 different objects – design […]
HADAKA NO OOSAMA–TOILETPAPER—————EDWINA HÖRL
designer clothing holds the status of being a body of creative work that is exclusive and so elusive that pieces are often unattainable. the discrepancy between this luxury status of an item of fashion, and the same object’s daily use in real life is a paradox. using toilet paper, a pre-war luxury good, as a […]
HADAKA NO OOSAMA—————EDWINA HÖRL
the emperor’s new clotheswhen can one stop painting? in certain aslatic painting traditions the people who areconsidered to be master artists (and who can, as such perhaps stop painting) are those whoare able to reproduce a traditional sign most consummately, and with enormousconcentration. out of this reduction, and out of this struggle with traditions, they […]