the new edwina hörl website is onlineconcept, design and photography by so+ba
All posts filed under ‘projects’
DESHITABI—————LOGO AND WEBSITE
deshitabi is a new style of travel. a modern take on the traditional apprentice-master dynamic, it’s a unique experience that offers the rare opportunity to learn, at first hand, from Japan’s finest craftsmanship masters who share generations-old techniques and methods—all with a modern twist.deshitabi.jp
ONESAL—————CORPORATE IDENTITY
new logo and logomark design // applications // website onesal is an award-winning creative studio based in Tokyo. Specializing in art direction and animation, onesal’s growing, multicultural team crafts sophisticated visual products for clients worldwide, constantly pushing the boundaries of digital art and design.onesal.com
CONNECTING DOTS IN TSURUMI—————weTREES
creating, collecting and connecting dots in tsurumiMAKE THE CITY TALK dots (circles) represent the notions of unity, integration, wholeness, they give us a sense of completion, confidence, and harmony. they have no beginning and no end. connecting dots in tsurumi is a city branding project with the local community of the port city of tsurumi, […]
EXPJ—————GRAFFITI
the japan based dance school expg opens a new branch school at mitsui shopping park LaLaport shanghai jinqiao, china. exile akira serves as honorary principal / chief art directorarchitect yukiharu takematsu from epa designed the space of the dance school and so+ba created the typographic wall graffiti. (do to travel restrictions to china, a chinese […]
FUTURE SCAPE—————ZOU NO HANA TERRACE
branding, logo, posters, flyers, and webdesign the futurescape project is an initiative by zou-no-hana terrace in yokohama to promote the use of public space.since first opening in 2009, zou-no-hana terrace has held a wide range of projects harnessing artistic creativity in public space. the futurescape project aims both to consolidate the results of those ongoing […]
1.6.2021——–––––expg opens a new branch school in shanghai, china. yukiharu takematsu designed the the dance school and so+ba created the typographic wall graffiti. thank you expg, we wish you will inspire numerous students to follow their dreams+
BIBLIOPARK EX—————BOOKS
3 books in 3 languages / e / d / j /the books where used during the performance In the interaction of acoustic, literary and linguistic segments on different sound levels, by the real readers and their artificial avatars, a composed landscape is created both in real space and in virtual space – specially developed […]
CRISIS AND CATHARSIS BY MASAKO IMAOKA
exhibition invitation for the lads gallery, osaka, june 1st – 6th, 2021 the Fukushima nuclear accident and the spread of corona infection were shocking, along with the damage caused by conflicts and disasters, and environmental issues. these issues intertwined in masako imaoka’s mind in a complementary way. In creating the photographs, she took time to […]
ZEIT RAUM 時空—————EDWINA HÖRL
publication in the form of a lp and invitation, ss collection 2021 People often wonder what will last, especially in uncertain times. What will last when so much is defined by change? It is true that the development of new things (usually new tech- nologies) promises solutions for current and future problems. And yet if […]
HUMANITARIAN PRINCIPLES. HERE AND NOW—————SWISS EMBASSY JAPAN
«humanitarian principles. here and now» is a contemporary art exhibition produced by the musée de l’elysée in lausanne and the swiss federal department of foreign affairs, in conversation with the international committee of the red cross (icrc) for the 70th anniversary of the geneva conventions.the four humanitarian principles –humanity, impartiality, neutrality and independence – have […]
SCHNAPSIDEE—————EDWINA HÖRL
publication for edwina hörl’s collection schnapsidee if nothing has a cause, anything might be possible, but for the first time this says nothing about the quality or veracity of new considerations or viewpoints. increasingly, being aware of the consequences of individual behavior and of global developments will play a central role. prototypes for solutions, in […]
四—————EDWINA HÖRL
publication for edwina hörl’s collection shi «Death is great. We belong to him with laughing mouths. When we think ourselves in the midst of life, he dares to weep within us.» (Rilke) Indeed – if the unheard-of occurs, that fissure in life, all we can do is become silent. When faced with the inexorable fact […]
SWISS JOURNAL—————SWISS EMBASSY IN TOKYO
quarterly cultural journal introducing swiss related events in japan.since more then 20 years so+ba creates cultural bulletins for the swiss embassy tokyo.swiss embassy tokyo culture
PLEASE, CONSIDER ME A DREAM—————EDWINA HÖRL
Bitte, betrachten Sie mich als einen Traum私を夢だと思ってくださいfranz kafka 1883 – 1924 in japanese you see dreams; in german and english you have them; in french and italian you make them. what is most apt? for goethe it was clear: «i believe men only dream that they may not cease to see.»
THE RADICALS—————BOOK BY CHRISTOPHER MOSDELL
THE RADICALS is a collection of narratives pertaining to the ontology of a nation––a poetic shrine to a people, a culture, and a social milieu––built on the roots of a country’s written language. From the founding components of kanji (ideograms), the bushu (radicals) document the historic landscape of Japan––its literary figures, its heroic warriors, and […]
OUR PLASTIC—————EXHIBITION
A PORT JOURNEY PROJECTDURATION: 2019/1/22 TUE–2/3 SUN awarness exhibition created by so+ba in collaboration with 8 port journey members who provided plastic trash from their houshold from one week. –––––– In 2016, the world generated 242million tonnes of plastic waste, 12% of all municipal solid waste. –––––– Some 90 percent of floating marine debris is […]
KUNST: SZENE ZÜRICH—————CITY OF ZURICH, CULTURAL DEPARTEMT
the «kunst: szene zürich 2018» – was held from november 23rd to december 2nd, 2018 in zurich. the modular-structured event with exhibitions and performances took place in 26 different spaces with around 250 participating artists and collectives, in the city of zurich.the «kunst: szene zürich 2018» in this modular form was new and had an […]
ABRAKADABRA—————EDWINA HÖRL
ss 2019 By writing the magic word “abracadabra” in a geometric triangular form (Schwindeschema3), speech is turned into a spell that conjures up the irrational. The individual letters of “abracadabra” are written in a special arrangement in which the number of letters is decreased in each line, thus forming a triangle that offers protection from […]
LIXIL—————COMPANY BROCHURE
lixil company brochure 2018english and japanesein collaboration with eat creative, tokyo
ZUM GLÜCK—————EDWINA HÖRL
publication in form of a newspaper, ss collection 2018 activity, a conceptual structurethe noise of the lettersh / a/ p /p /i/ n /e /s /sit is a no thing, a mental appearance like unhappiness an obstaclea thought constructed nonsense a product of discrimination due to the circular flow of the mind when moving from […]
PEACE PLEASE—————EDWINA HÖRL
aa 2018 PEACE PLEASE! ON THE MOVEa confusing chaos of conflicts near and far, can the world be saved…?? we don’t know whether we are coming or going, what will make us happy now? that’s it! let’s start with ourselves. let’s hang a white flag from our window. please, a little peace. a little more […]
MAX ET LES AUTRES—————BOOK
book—————concept and designthe «spinnerei III» in windisch was a spinning factory build in 1870. it was part of the industrial revolution in switzerland.once there was a faceless mass of women, men and children working here, today the building went through a renovation process, and now 50 families live there. the swiss writer christian haller writes […]
STORE OPEING OSAKA—————FREITAG
opening event planning // tenugi // faker tako // freitag osaka cap // invitation // ……. the freitagstore in osaka was the third store for freitag in japan. it is with 65m2 the smallest space ever transformed to a f-store – located in minami senba 4-chome. the thema for the osaka-store became “tako” (octopus). osaka […]
DOWN TO EARTH—————EDWINA HÖRL
aw 2017 “When two women meet, they turn their faces, rub their hands together, then turn them over, palms up; then they lay them on the head of the other and stroke the other’s hair.” Alrette and André Leroi-Gourhan, Eine Reise zu den Ainu – Hokkaido 1938
DOCUMENTATION BOX—————PORT JOURNEYS
Port Journeys is a project started by zou no hana terrace in 2011 THE PORT JOURNEYS NETWORKWith the globalization of the world’s economy and changes in economic spheres, there is a demand for cities to reconsider their traditional functions and reinvent themselves. It is in that setting that more and more metropolitan centers around the […]
I AM AN ANIMAL—————EDWINA HÖRL
ss 2017ORANGUTANS CAN ACTUALLY SPEAK, BUT THEY DON’T IN ORDER TO AVOID BEING FORCED TOWORK.** Javanese myth I AM AN ANIMALThe relationship between people and animals is a re!ection of social developments. It can be seen as a symptom of these developments or a response to them. There is a wide range of how animals […]
INTERNATIONALE KURZFILMTAGE WINTERTHUR—————20 YEARS ANNIVERSARY
posters, programs, catalog, flyers, ads, coasters, t-shirts, catering bons etc. P. —————>Programm (program)K. —————>Katalog (catalog)C.i.n.d. —————>Cinema is not dead…… 2016 marks the 20th anniversary for the «internationalen kurzfilmtage winterthur» (short film festival in winterthur). for the anniversary we created a special «20 years» logo. more side events than usual where planed and a special «kurzfilmtage […]
OLDER—————EDWINA HÖRL
aw 2016 Getting old is not for cowards(Mixed remarks on aging)Yes, this is the battle cry that is now pulling me out of a quagmire of contemplation I got caught in while thinking about age (and aging) and reading what clever people have written about it. It’s an eternal topic because it a!ects all of […]
PLANTATION—————COAT LINE 2016
concept and design for the brochure with envelope // shop decoration milan, italyplantation is a label from the issey miyake, a-net company
TAN TAN TAN RUN RUN RUN—————EDWINA HÖRL
how to live as a person who is no longer at home? around 60,000,000 people are on the run around the world. in their own country or abroad. in camps, tent cities, containers …In temporary accommodation of all kinds, people remain in a kind of waiting position with no prospect of complaints. millions in turkey, […]
DADA 100 TOKYO—————GALLERY VOLTAIRE – SPIRAL HALL
poster // flyer // invitation card the spiral art center in aoyama hosted the «gallery voltaire». so+ba created the poster and invitation for spiral’s dada festival held from august 4th to 28th. in the first floors pop up store books and artworks on dada where sold. a limited edition of posters from different artists/designers where […]
BEST SELECTION OF THE OHARA MUSEUM—————NATIONAL ART CENTER TOKYO
branding // posters // invitation card // catalog // goodsはじまり、美の饗宴展the best selection of the ohara museum of art part of the huge collection of magosaburo ohara was shown in tokyo at the national art center tokyo in nogizaka for the first time. it is the oldest collection of western art in japan. to create a […]
FREITAG AD_ABSURDUM—————CONCEPT
exhibition communication // invitation // posters // publication freitag ad_absurdum28.10.2015 – 28.02.2016an exhibition to show an attitudecarte blanche to the freitag brothers, feat. frank & patrik riklinmudac – musée de design et d’arts appliqués contemporains in lausanne initial situationthe exhibition «freitag ad absurdum» of the freitag and riklin brothers is dedicated to the topics of […]
FREITAG AD_ABSURDUM—————INVITATION
invitation cardspraying or painting template to become active the invitation card was designed to be used in a variety of ways—for example, as a template for spraying or painting the message onto any surface. the recipients were asked to actively participate in a diy manner by photographing their interactions with the invitation card and sharing […]
FREITAG AD_ABSURDUM—————POSTER
exhibition poster // each poster is unique he basis for the design of the exhibition posters was also the brothers’ road trip through switzerland, where new products were created out of the earlier collected freitag bags. we used the same approach and collected posters from di erent companies and institutions. once assembled, we and volunteers […]
FREITAG AD_ABSURDUM—————PUBLICATION
exhibition book // book exhibition the publication bundles the essence of the exhibition, in order to exhibit and develop the ‘attitude’ again in the private spaces. the publication can be taken apart and trans- formed into a pop-up exhibition, with everything you need: an exhibition poster, the date and location can be added by hand, […]
URBAN FISHING—————FREITAG STORE GINZA
social media announcement for the 5th anniversary of the ginza freitag store five candles and some fish at the f-store in ginzain the nights before the five-year anniversary of the f-store in ginza……. fishermen were sighted nearby with their rods in manhole covers?have tuna infiltrated the sewer system in the japanese capital? or is urban […]
THE FAMILY GANG—————EDWINA HÖRL
The animal famial or the species family animal.The family animal tolerates almost everything, but no animal in the house, not for competitive reasons. The position is already occupied. In addition, larger sizes are more closely related to him, e.g. the Elephant, the hippopotamus or the lunar calf. An aquarium with fish could still go through, […]
PEACH—————PHOTOBOOK
book design and production in peach, the young Swiss artist susanne hefti turns her acute and sensitive gaze on her changing surroundings. through structure and composition, light and color, the photographer generates extraordinary moments that spirit the viewer away to an astounding world of her own and help us to see everyday things with new eyes. […]
SONG FOR THE COLLEAGUES—————EDWINA HÖRL
this collection is deditcated to edwina hörls team and all the workers in the fashion indrustry Wer schafft das Gold zu Tage?Wer hämmert Erz und Stein?Wer webet Tuch und Seide?Wer bauet Korn und Wein?Wer gibt den Reichen all ihr Brotund lebt dabei in bitt´rer Not?Das sind die Arbeitsmännerdas ProletariatDas sind die Arbeitsmännerdas Proletariat Wer plagt […]
DOCUMENT BOOK—————ZOU NO HANA TERRACE
alle events from 2012-2015 held at, or organized by zou no hana terrace, yokohama
BAKUDAN // EXPLOSIVE BOX—————EDWINA HÖRL
exhibition installation so+ba created an explosive box for edwina hörl to be exhibited at «AUSTRIAN DESIGN EXPLOSION 2015» at the triennale design museum in milan during the world exhibition 2015 in italy. through the many holes in the box the visitor can discover different aspects of edwina hörl and so+ba’s work. with mirrors and i-pads […]
CONTROL SHIFT PLUS—————EXHIBITION POSTER
poster for the graduation exhibitionproject “control shift plus” from the cas programm in curating from the zhdk.2015.1.23.–2.10, gasthaus zum baeren/museum baerengasse in zurich→ post-graduate programm in curating, zhdk+
SHIFTING PLACES—————
shifting places // fasten your seat belt! // take off tokyo zurich // nebelmeer campari soda // drift shift lift gift swift rift // eleven h in thin air // landed home but far away so+ba’s contribution to the “control shift plus” exhibition held january 2015 at the bärengasse in zurich
物語をつむぐバッグ—————BOOK, FREITAG
フライターグ／物語をつむぐバッグ is the japanese version of the book // freitag – out of the bag interviews with the brothers daniel and markus freitag and their coworkers and collaborators in the fields of product design, manufacturing, distributing, and marketing offer a look behind the scenes at the company, which manages as a brand to embody — […]
TEDx TOKYO—————CONNECTING THE UNCONNECTED
communication design // posters // booklet // cards // etc tedxtokyo 2014 took place on saturday may 31st 2014, with a theme of ‘connecting the unconnected’; exploring our social ecosystem across japan and beyond. over 25 speakers and performers gathered to share powerful ideas, groundbreaking inventions, and highly original artforms.the concept of the communication tools […]
SWISS CULTURAL BULLETIN—————SWISS EMBASSY IN TOKYO
quarterly poster/calendar for the year 2014/15 introducing swiss related cultural events in japan.swiss embassy tokyo culture
PEN PEN GUSA—————EDWINA HÖRL
Something is going on in the dirt. We are finding a way back to mother earth, to the garden of humanity. Even in urban areas where most of us now dwell, detached from our roots, we are rediscovering the soil, as a place of nutrients, of community, of social justice, and yes, even reenchantment. Today, […]
SWITZERLAND+JAPAN 150 YEARS OF FRIENDSHIP—————SWISS EMBASSY IN JAPAN
book concept and designpublication created by the swiss embassy in japan to celebrate the 150 year anniversary
SWISS DAYS—————FESTIVAL
branding // event planning and execution // in collaboration with eat creative in february 2014 the embassy of switzerland in japan officially launched the year-long celebrations commemorating the 150th anniversary of swiss-japanese diplomatic relations. swiss days was a four day celebration event at roppongi hills in tokyo, with stalls on the site, offering various swiss […]
STORE OPENING SHIBUYA—————FREITAG
opening event planning // tenugi // invitation // …….freitag has installed a swiss gotthard-tunnel-like stereo-entrance-exit transit system in their new shibuya store in tokyo. this idea is reflectected in the planning for the opening event.
FAX ME—————
2013.06.21. – 23.––––fax me––––exhibition21 fri 金 19:00 – 23:59 opening party22 sat 土 11:00 – 18:00 (13:00 – 16:00 m. koji workshop)23 sun 日 11:00 – 23:59 closing bar (dj do it yourself)«ファックス me» is a project by so+ba that started with a request by the australian design magazine «desktop». the task was to illustrate […]
TEDx TOKYO—————1+1=11
the annual TEDxTokyo conference took place on may 11th 2013 at tokyu’s shibuya hikarie building. this time, the theme was ’1+1=11′. put simply, don’t take things for granted. as anyone who has been to a TEDxTokyo event knows, the best TED speakers, the ones that inspire us the most, are the ones that surprise, that […]
ZOU-NO-HANA-JOURNAL VOL. 1–4—————ZOU-NO-HANA-JOURNAL
newspaperzou-no-hana journal is a free periodical focusing on art traveling in yokohama.the journals concept is to introduce a variety of sights and places in yokohama, a port city that is known for its diverse range of touristic highlights, from the perspective of art, and to help foster the new field of art tourism using zou-no-hana […]
AAA—————EDWINA HÖRL
AAA / Anshin Anzen Anarchie collection.creative direction // invitation // catalog // shooting direction // edwina hörl expresses a political attitude towards taking responsibility for the environment by using political self-awareness and public spirit. AAA / Anshin Anzen Anarchie collection.be informed on political and social issues – especially in Japan after 3.11; question spoon-fed news […]
INTERNATIONALE KURZFILMTAGE WINTERTHUR—————SHORT FILM FESTIVAL
posters, programs, catalog, flyers, ads, coasters, t-shirts, catering bons etc. P. –––>Programm (program)K. –––>Katalog (catalog)K.u.G. –––>Kurz und Gut (short and well done)…… what is shorter than short? an abbreviation!the campaign for the «internationalen kurzfilmtage winterthur» (short film festival in winterthur) was created in 2011, it is short and concise. each year, the color is changing […]
NEVER GIVE UP—————EDWINA HÖRL
Never Give Up«Give It Up»It was very early in the morning, the streets clean and deserted, I was on my way tothe railroad station. As I compared the tower clock with my watch I realized it wasalready much later than I had thought, I had to hurry, the shock of this discoverymade me feel uncertain […]
NAMIDA EXHIBITION—————GENEVA
exhibition // invitation // t-shirts // pinphotographs by pascal greco + tableaux by so+ba the power of nature has taken many dear lives. our hearts go out to all those who have lost loved ones and to those who continue to suffer hardship.the profit of this exhibition is given to the red cross japan to […]
GENUINE SWISS—————SWISS DESIGN SYMPOSIUM
poster // invitation // flyer // space designthe «genuine swiss» swiss design symposium presents swiss design in the broadest sense and introduces its quality, specificity and tradition. the symposium features a panel discussion on swiss design with internationally acclaimed swiss designers claudio colucci, frédéric dedelley, daniel freitag, the renowned japanese designer kenya hara and, as […]
FRESH FROZEN SMILE—————EXHIBITION AT TOKYO GRAPHIC PASSPORT
«hungry eyes / thirsty ears / fresh frozen smile» is the title for so+ba’s contribution to the «graphic passport 2010 exhibition» held in tokyo from september 23 to 29, 2010. so+ba created 6 panels for the exhibition. collages of different projects which so+ba has developed during the past four years. eacht panel has a theme, […]
«THE SYNERGETIC ISSUE»—————URBAN READER
urban reader «the synergetic issue» 6 illustrationssynergy is the combination of two or more things that creates an effect which is greater than the sum of both separately. the task was to create 6 different illustrations to given themes. we connected all the themes to create new synergies, forging a forceful work fraught with symbolic […]
LOOK WITH YOUR HANDS—————RENDEZ-VOUS PROJECT
“look with your hands” is a series of envelops developped for the yokohama rendez-vous project. yokohama rendez-vous project started 2009 as an experimental approach to monozukuri, bridging artists and designers with businesses and social welfare facilities.for the “look with your hands” envelope series so+ba has been working with “wakuwaku work” a social facility for blind […]
TACTILE—————RENDEZ-VOUS PROJECT
tactile envelope // tactile omamori // tactile shugibukuro // tactile note //this products where designed by so+ba in collaboration with veronika schäpers and produced by “wakuwaku work” yokohama, based on the same concept as the “look with your hands” envelop series.
POSTERS—————ZOU NO HANA TERRACE
posters created for zou no hana terrace during the years 2009 and 2010
MORE THAN A BAG—————FREITAG
Freitag archive exhibition in Shizuoka, Japan at the center for creative communications.held from may 29 to august 1 2009
UNWORLDDAY 24.10.08—————BOOK
book // 192 pages // printed in fukurotoji (classical japanese print technique) // english language the introduction essay is written by bernhard schmid the book was introduced at the «kansei japanese-design exhibition» held in paris in the «musee des artes décoratifs» in paris, december 12th – 21th december 2008.later on it was showcased in the […]
しばつ—————PAPERWORK EXHIBITION
invitation card // catalog // exhibition paperwork of 7 year old sho seibert shown at so+ba gallery in kyodo, tokyofrom 2008.11.04-13.04.
100 YEARS ANNIVERSARY—————WILKHAHN JAPAN
wilkhahn is considered a driving force when it comes to new concepts and innovations for office work. we where asked to design the invitation card and the separation wall.
PARALLEL NIPPON 1996-2006—————ARCHITECTURE EXHIBITION
posters // flyers // postcards // banners // tickets // exhibition design parallel nippon focuses on 110 representative architectural specimens selected from among buildings constructed primarily in japan in the 10 years from 1996 to 2006, presenting them against the backdrop of japan’s socio-cultural environment. the exhibition retraces how japan’s architectural scene has answered with […]
«HOTSPOT HELVETIA–INSPIRED BY BERN PORTER»—————SODA#29
black and white illustrations for soDa#29 magazinea series of black and white illustrations on the theme of the atomic bomb in connection to bern porter and freedom of the press «a house of creative thought, not a school or a forum, wherein the many who came there, exchanged notes on design, poems, art forms, and […]
HADAKA NO OOSAMA–TOILETPAPER—————EDWINA HÖRL
designer clothing holds the status of being a body of creative work that is exclusive and so elusive that pieces are often unattainable. the discrepancy between this luxury status of an item of fashion, and the same object’s daily use in real life is a paradox. using toilet paper, a pre-war luxury good, as a […]
HADAKA NO OOSAMA—————EDWINA HÖRL
the emperor’s new clotheswhen can one stop painting? in certain aslatic painting traditions the people who areconsidered to be master artists (and who can, as such perhaps stop painting) are those whoare able to reproduce a traditional sign most consummately, and with enormousconcentration. out of this reduction, and out of this struggle with traditions, they […]
SWISS SCROLLS—————GRAFILL POSTER EXHIBITION
three posters // swiss quality made in japanswiss poster exhibition curated by grafill (the norwegian association of illustrators and designers), norway