the annual TEDxTokyo conference took place on may 11th 2013 at tokyu’s shibuya hikarie building. this time, the theme was ’1+1=11′. put simply, don’t take things for granted. as anyone who has been to a TEDxTokyo event knows, the best TED speakers, the ones that inspire us the most, are the ones that surprise, that challenge common thinking.
to translate the theme of the event into the promotional material and the booklet, the poster became the cover for the booklet. folded in different ways, different visuals are shown. one cover three ways at looking at it.