All posts filed under ‘typography

24.10.2022——–––––so+ba is featured in asia-pacific design no. 18asia-pacific design, published by sandu publishing in shanghai, is the first professional design yearbook in the asia-pacific region. since its establishment in 2005, it has continuously recorded the voices of different designers, design styles and design fields, leaving an important chronicle in the field of graphic design. +


creating, collecting and connecting dots in tsurumiMAKE THE CITY TALK dots (circles) represent the notions of unity, integration, wholeness, they give us a sense of completion, confidence, and harmony. they have no beginning and no end. connecting dots in tsurumi is a city branding project with the local community of the port city of tsurumi, […]

2021——–––––solitude / veronika schäpersin »solitude,« a chapter of »walden« thoreau describes the advantages of solitary life in his cabin in the woods of massachusetts, where he lived as a hermit for two years beginning in designed the font for this project. the text is embossed into a soft filter paper using transparent printing ink. […]


the japan based dance school expg opens a new branch school at mitsui shopping park LaLaport shanghai jinqiao, china. exile akira serves as honorary principal / chief art directorarchitect yukiharu takematsu from epa designed the space of the dance school and so+ba created the typographic wall graffiti. (do to travel restrictions to china, a chinese […]

1.6.2021——–––––expg opens a new branch school in shanghai, china. yukiharu takematsu designed the the dance school and so+ba created the typographic wall graffiti. thank you expg, we wish you will inspire numerous students to follow their dreams+

2020.12.—————gabriella disler // ARE YOU YOU, 2020 intervention in situ; 415x595cm, paint, hand edited text by gabriella disler, basel THE GREAT UNVEILING REGIONALE 21, kunsthalle palazzo, liestal curated by michael babics, basel graphic support: so+ba  // photography: fabio luks+


book design for miu the project series «ex» by japanese artist miu is a platform that aims to convert a space to an experimental play between sound installation and speech performance.«fermata ex» is an alternative version of miu’s play «fermata» about a forgotten underground theatre that once existed in the city.fermataExthe book was part of […]


the exhibition, from the japanese artists nana hirose and kazumi nagatani, «why don’t cats wear shoes?» was shown three times in different locations, cuxhaven, göttingen and at the echigo-tsumari art triennale. the three locations are combined in the by-lingual (japanese and english) catalog .  thousands of shimmering silver letters cover the floor on the installation […]

2019.03—————typographic support for gabriella disler’s project “HOW LONG IS… “gabriella disler, intervention auf zeit // mörsbergerstrasse 54, Baselphoto: gert handschin, basel +


THE RADICALS is a collection of narratives pertaining to the ontology of a nation––a poetic shrine to a people, a culture, and a social milieu––built on the roots of a country’s written language. From the founding components of kanji (ideograms), the bushu (radicals) document the historic landscape of Japan––its literary figures, its heroic warriors, and […]


the «kunst: szene zürich 2018» – was held from november 23rd to december 2nd, 2018 in zurich. the modular-structured event with exhibitions and performances took place in 26 different spaces with around 250 participating artists and collectives, in the city of zurich.the «kunst: szene zürich 2018» in this modular form was new and had an […]


branding // promotional concept // implementationthis project was realized in cooperation with the swiss embassy in tokyo regarded as an anti-establishment and antiwar movement emerging out of the horrors of world war I, dada spread across the world from the swiss city of zurich and had a decisive influence on the development of contemporary art. […]


exhibition book // book exhibition the publication bundles the essence of the exhibition, in order to exhibit and develop the ‘attitude’ again in the private spaces. the publication can be taken apart and trans- formed into a pop-up exhibition, with everything you need: an exhibition poster, the date and location can be added by hand, […]


swiss focus branding // exhibition space design // implementation so+ba has co-organized and designed the swiss appearance at the «tokyo art book fair 2015». the project included two exhibitions, several presentations and talks including swiss publishers presenting at the pecha kucha night, and a party-event. one of the two exhibitions was «the most beautiful swiss […]


book design–––production communicating: a guide to pr in japanfor foreign companies entering a new market it is very important to understand the customs and social norms in order to be successful. especially true in japan, this has led to one of the oldest agencies, dentsu public relations, to publish a guide to pr in Japan […]

2015.1.23.–2.10––––control / shift / plus gasthaus zum bären/museum bärengasse in zurichpost-graduate programm in curating, zhdk+


shifting places  //  fasten your seat belt!  //  take off tokyo zurich  //  nebelmeer campari soda  //  drift shift lift gift swift rift  //  eleven h in thin air  //  landed home but far away so+ba’s contribution to the “control shift plus” exhibition held january 2015 at the bärengasse in zurich

物語をつむぐバッグ—————BOOK, FREITAG

フライターグ/物語をつむぐバッグ is the japanese version of the book // freitag – out of the bag interviews with the brothers daniel and markus freitag and their coworkers and collaborators in the fields of product design, manufacturing, distributing, and marketing offer a look behind the scenes at the company, which manages as a brand to embody — […]


exhibition catalog design and production catalog on the retrospective exhibition of the book artist veronika schäpers at the klingspor-museum in offenbach, germany, from july 31 to september 14, 2014veronika schäpers work is conceptual, sensual and unique. she experiments with different materials and techniques. all her books share the perfect craftsmanship of refined materials. in this […]

2013.12.13 – 2014.01.12––––creative cities––––exhibition so+ba is part of the “creative cities” project representing tokyo at kaohsiung design festival in taiwan.creative cities+

FAX ME—————

2013.06.21. – 23.––––fax me––––exhibition21 fri 金 19:00 – 23:59 opening party22 sat 土 11:00 – 18:00 (13:00 – 16:00 m. koji workshop)23 sun 日 11:00 – 23:59 closing bar (dj do it yourself)«ファックス me» is a project by so+ba that started with a request by the australian design magazine «desktop». the task was to illustrate […]


posters, programs, catalog, flyers, ads, coasters, t-shirts, catering bons etc. P. –––>Programm (program)K. –––>Katalog (catalog)K.u.G. –––>Kurz und Gut (short and well done)…… what is shorter than short? an abbreviation!the campaign for the «internationalen kurzfilmtage winterthur» (short film festival in winterthur) was created in 2011, it is short and concise. each year, the color is changing […]

2011.10.30––––tokyo graphic passport 2011––––so+ba lecture workship + Session 06. «Swiss Typography Pt.2» Time: 2011.10.30 (Sun) 13:00–15:00 Venue: 3331 Arts Chiyoda B105tokyo graphic passport 2011 The workshop “Swiss Typography 2” will be a continuation of so+ba’s last «Swiss typography» lecture from last year. The lecture will also include practical work. so+ba will start with a very […]

2011.05.31–06.6––––namida exhibition––––geneve, switzerlandopening-party may 31 from 18:00 at ruin gallery 15 rue des eaux-vollandes, genevethe force of nature has taken thousands of lives. our hearts and our thoughts go to all those who have lost loved ones and those who continue to suffer the difficulty of this crises. 100% of the sales of our work […]


exhibition // invitation // t-shirts // pinphotographs by pascal greco + tableaux by so+ba the power of nature has taken many dear lives. our hearts go out to all those who have lost loved ones and to those who continue to suffer hardship.the profit of this exhibition is given to the red cross japan to […]


«hungry eyes / thirsty ears / fresh frozen smile» is the title for so+ba’s contribution to the «graphic passport 2010 exhibition» held in tokyo from september 23 to 29, 2010. so+ba created 6 panels for the exhibition. collages of different projects which so+ba has developed during the past four years. eacht panel has a theme, […]


“look with your hands” is a series of envelops developped for the yokohama rendez-vous project. yokohama rendez-vous project started 2009 as an experimental approach to monozukuri, bridging artists and designers with businesses and social welfare facilities.for the “look with your hands” envelope series so+ba has been working with “wakuwaku work” a social facility for blind […]

2009.02.05 – 27––––helvetica forever at ggg / ginza graphic galleryeven today, a half-century after its inception, helvetica continues to maintain its popularity as the best-known european typeface. this exhibition focuses on how this attractive font, which has swept the global market, is used in an astounding diversity of contexts, from familiar shop signs to the […]


book // 176 pages // hardcover // bilingual french/englishfrom architect and designer le corbusier to the font helvetica, switzerland has produced some of the most influential product and graphic design of the twentieth century. this sleek volume collects the best examples spanning from the early twentieth century (tiny slippers with pom-poms attached, made for little […]


posters // flyers // postcards // banners // tickets // exhibition design parallel nippon focuses on 110 representative architectural specimens selected from among buildings constructed primarily in japan in the 10 years from 1996 to 2006, presenting them against the backdrop of japan’s socio-cultural environment. the exhibition retraces how japan’s architectural scene has answered with […]


poster // flyer // tickets // catalog 240 pages // japanese languagejapan is currently playing host to the «small+beautiful, design from switzerland» traveling exhibition, which highlights the inventiveness and diversity of swiss design over the past 150 years.the small+beautiful exhibition, created by the swiss arts council, pro helvetia, contains over 400 different objects – design […]