lookbook in a plastic bag with a magnifier, aw collection 2022 SO CLOSE, SO DISTANT, SO (IN-)VOLUNTARYcloseness and distance are contradictory in many ways, while we desire both, we also fear them. closeness represents well-being and security, but it can also mean loss of freedom, external control, abuse and violence. Distance, on the other hand, […]
publication in the form of a lp and invitation, ss collection 2021 People often wonder what will last, especially in uncertain times. What will last when so much is defined by change? It is true that the development of new things (usually new tech- nologies) promises solutions for current and future problems. And yet if […]
publication for edwina hörl’s collection schnapsidee if nothing has a cause, anything might be possible, but for the first time this says nothing about the quality or veracity of new considerations or viewpoints. increasingly, being aware of the consequences of individual behavior and of global developments will play a central role. prototypes for solutions, in […]
publication for edwina hörl’s collection shi «Death is great. We belong to him with laughing mouths. When we think ourselves in the midst of life, he dares to weep within us.» (Rilke) Indeed – if the unheard-of occurs, that fissure in life, all we can do is become silent. When faced with the inexorable fact […]
Bitte, betrachten Sie mich als einen Traum私を夢だと思ってくださいfranz kafka 1883 – 1924 in japanese you see dreams; in german and english you have them; in french and italian you make them. what is most apt? for goethe it was clear: «i believe men only dream that they may not cease to see.»
ss 2019 By writing the magic word “abracadabra” in a geometric triangular form (Schwindeschema3), speech is turned into a spell that conjures up the irrational. The individual letters of “abracadabra” are written in a special arrangement in which the number of letters is decreased in each line, thus forming a triangle that offers protection from […]
publication in form of a newspaper, ss collection 2018 activity, a conceptual structurethe noise of the lettersh / a/ p /p /i/ n /e /s /sit is a no thing, a mental appearance like unhappiness an obstaclea thought constructed nonsense a product of discrimination due to the circular flow of the mind when moving from […]
aa 2018 PEACE PLEASE! ON THE MOVEa confusing chaos of conflicts near and far, can the world be saved…?? we don’t know whether we are coming or going, what will make us happy now? that’s it! let’s start with ourselves. let’s hang a white flag from our window. please, a little peace. a little more […]
opening event planning // tenugi // faker tako // freitag osaka cap // invitation // ……. the freitagstore in osaka was the third store for freitag in japan. it is with 65m2 the smallest space ever transformed to a f-store – located in minami senba 4-chome. the thema for the osaka-store became “tako” (octopus). osaka […]
aw 2017 “When two women meet, they turn their faces, rub their hands together, then turn them over, palms up; then they lay them on the head of the other and stroke the other’s hair.” Alrette and André Leroi-Gourhan, Eine Reise zu den Ainu – Hokkaido 1938
ss 2017ORANGUTANS CAN ACTUALLY SPEAK, BUT THEY DON’T IN ORDER TO AVOID BEING FORCED TOWORK.** Javanese myth I AM AN ANIMALThe relationship between people and animals is a re!ection of social developments. It can be seen as a symptom of these developments or a response to them. There is a wide range of how animals […]
aw 2016 Getting old is not for cowards(Mixed remarks on aging)Yes, this is the battle cry that is now pulling me out of a quagmire of contemplation I got caught in while thinking about age (and aging) and reading what clever people have written about it. It’s an eternal topic because it a!ects all of […]
concept and design for the brochure with envelope // shop decoration milan, italyplantation is a label from the issey miyake, a-net company
how to live as a person who is no longer at home? around 60,000,000 people are on the run around the world. in their own country or abroad. in camps, tent cities, containers …In temporary accommodation of all kinds, people remain in a kind of waiting position with no prospect of complaints. millions in turkey, […]
The animal famial or the species family animal.The family animal tolerates almost everything, but no animal in the house, not for competitive reasons. The position is already occupied. In addition, larger sizes are more closely related to him, e.g. the Elephant, the hippopotamus or the lunar calf. An aquarium with fish could still go through, […]
this collection is deditcated to edwina hörls team and all the workers in the fashion indrustry Wer schafft das Gold zu Tage?Wer hämmert Erz und Stein?Wer webet Tuch und Seide?Wer bauet Korn und Wein?Wer gibt den Reichen all ihr Brotund lebt dabei in bitt´rer Not?Das sind die Arbeitsmännerdas ProletariatDas sind die Arbeitsmännerdas Proletariat Wer plagt […]
フライターグ／物語をつむぐバッグ is the japanese version of the book // freitag – out of the bag interviews with the brothers daniel and markus freitag and their coworkers and collaborators in the fields of product design, manufacturing, distributing, and marketing offer a look behind the scenes at the company, which manages as a brand to embody — […]
Something is going on in the dirt. We are finding a way back to mother earth, to the garden of humanity. Even in urban areas where most of us now dwell, detached from our roots, we are rediscovering the soil, as a place of nutrients, of community, of social justice, and yes, even reenchantment. Today, […]
order katalog in an age where everything is so easily available, «choose knit» puts its heart and soul into the time-consuming process to make each item you choose special.«chosse knit» takes longer than other products to arrive in your hands, because each item you choose is produced from a single skein of yarn. chooseknit.com
opening event planning // tenugi // invitation // …….freitag has installed a swiss gotthard-tunnel-like stereo-entrance-exit transit system in their new shibuya store in tokyo. this idea is reflectected in the planning for the opening event.
ss 2013 The theme for this collection came from a discordance I always feel when I move between my homeland, Austria and my home, Japan. There, holidays are a right, even an obsession. We seem to work and live for our leisure time. We, plan, we talk, we dream about our holiday trips to snowy […]
AAA / Anshin Anzen Anarchie collection.creative direction // invitation // catalog // shooting direction // edwina hörl expresses a political attitude towards taking responsibility for the environment by using political self-awareness and public spirit. AAA / Anshin Anzen Anarchie collection.be informed on political and social issues – especially in Japan after 3.11; question spoon-fed news […]
Never Give Up«Give It Up»It was very early in the morning, the streets clean and deserted, I was on my way tothe railroad station. As I compared the tower clock with my watch I realized it wasalready much later than I had thought, I had to hurry, the shock of this discoverymade me feel uncertain […]
photoshoot artdirectioncanadian singer-songwriter leslie feist was performing at the fuji rock festival in japan 2007, introducing her album «reminder». during her japan stay the «title» magazine interviewed leslie feist. client: title magazine, japanissue: coffee & music/november 2007model: leslie feistphoto: seiji shibuyafashion: edwina hörlart direction/design: so+ba