5.5.2024——–––––7 SEEDS YOKOHAMA – COMMUNICATION UNDER TREES call for entry7 seeds yokohama is the first stage of a series of projects on critical sustainability around the globe. artists from different countries will engage with each other and with younger generations through artworks and designs. we seek critical reflections on how we can plant the future. […]
Author: susanna
2024——–––––katharina von zimmern 500 years anniversary // corporate idenity500 years ago, the reformation in zurich receives a decisive boost: abbess katharina von zimmern donated the fraumünster to the city. the reformation without civil war becomes possible.so+ba is commissioned to create the communication for all events in the anniversary year 2024. +
26.10.2023——–––––book launch «storrers erbmasse» by barbara basting at never stop reading in zurichin this unconventional essay, barbara basting describes her encounter with storrer’s legacy and that of his literary and artistic family.the book is published by scheidegger & spiess in zurich+
visualASMR—————ONESAL
book and box design for onesal’s award-winning short film visualASMR visual ASMR (visual autonomous sensory meridian response) is the subjective experience of euphoria characterized by a combination of positive feelings and a distinct static-like tingling sensation on the skin. the use of different materials for the book, matt, glossy and natural paper, rough cardboard for […]
SANAE—————
edwina hörl collection ss 2023 photography
7.2023——–––––gäu gin // label designjan gaugler, the creator of «gäu gin», comes from the gäu region of the swiss canton of solothurn.«gäu» is the current name for the part of the former county of buchsgau that came into the possession of the city of solothurn in 1463. the solothurner gäu is bordered to the north […]
27.7.–19.12.2023——–––––zagakuzagaku is a format where artists and researchers at the forefront of their fields are invited to share their professionally honed sensibilities, aesthetics, and ways of thinking in a dialogue format with ando yoko. the design visualises the japanese word zagaku (座学 (ざがく), conversation and dialogue with typography. the invited guests are: tsutomu okada, rakufu […]
BOOKS—————VERONIKA SCHÄPERS
catalog-box design // the box contains 2 catalogues and a variety of booklets this catalogue is a supplement to the 2014 catalogue and presents the books produced between 2014 and 2022. the box is designed to accommodate future catalogues and booklets. veronika schäper’s work is conceptual, sensual and unique. she experiments with different materials and […]
EDWINA HÖRL—————WEBSITE
the new edwina hörl website is onlineconcept, design and photography by so+ba
24.10.2022——–––––so+ba is featured in asia-pacific design no. 18asia-pacific design, published by sandu publishing in shanghai, is the first professional design yearbook in the asia-pacific region. since its establishment in 2005, it has continuously recorded the voices of different designers, design styles and design fields, leaving an important chronicle in the field of graphic design. +
2022——–––––unterdorf windisch, year of anniversariesposters for various anniversaries in windisch, switzerland+
INWEITERFERNESONAH—————
edwina hörl collection aw 2022 photography
2022——–––––edwina hörl, online shopphotography and art direction so+ba edwina hörl shop+
INWEITERFERNESONAH—————EDWINA HÖRL
lookbook in a plastic bag with a magnifier, aw collection 2022 SO CLOSE, SO DISTANT, SO (IN-)VOLUNTARYcloseness and distance are contradictory in many ways, while we desire both, we also fear them. closeness represents well-being and security, but it can also mean loss of freedom, external control, abuse and violence. Distance, on the other hand, […]
ONESAL—————CORPORATE IDENTITY
new logo and logomark design // applications // website onesal is an award-winning creative studio based in Tokyo. Specializing in art direction and animation, onesal’s growing, multicultural team crafts sophisticated visual products for clients worldwide, constantly pushing the boundaries of digital art and design.onesal.com
2021——–––––solitude / veronika schäpersin »solitude,« a chapter of »walden« thoreau describes the advantages of solitary life in his cabin in the woods of massachusetts, where he lived as a hermit for two years beginning in 1845.so+ba designed the font for this project. the text is embossed into a soft filter paper using transparent printing ink. […]
EXPJ—————GRAFFITI
the japan based dance school expg opens a new branch school at mitsui shopping park LaLaport shanghai jinqiao, china. exile akira serves as honorary principal / chief art directorarchitect yukiharu takematsu from epa designed the space of the dance school and so+ba created the typographic wall graffiti. (do to travel restrictions to china, a chinese […]
8.2021——–––––no.4 NEON form the PALETTE mini series, published by victionary, hong kong+
4.–10. 9. 2021——–––––FREITAG AD_ABSURDUMoriginally shown in 2015 at the MUDAC – museum of design and applied contemporary arts – in Lausanne, this re-re-recycled exhibition will be shown at the design week milano / salone del mobile from 4-10.9. at Artifact+
BIBLIOPARK EX—————BOOKS
3 books in 3 languages / e / d / j /the books where used during the performance In the interaction of acoustic, literary and linguistic segments on different sound levels, by the real readers and their artificial avatars, a composed landscape is created both in real space and in virtual space – specially developed […]
CRISIS AND CATHARSIS BY MASAKO IMAOKA
exhibition invitation for the lads gallery, osaka, june 1st – 6th, 2021 the Fukushima nuclear accident and the spread of corona infection were shocking, along with the damage caused by conflicts and disasters, and environmental issues. these issues intertwined in masako imaoka’s mind in a complementary way. In creating the photographs, she took time to […]
160 YEARS OF GERMAN-JAPANESE FRIENDSHIP—————EXHIBITION
eat creative and so+ba (art direction and design) worked with the german embassy in tokyo supported by the konrad adenauer stiftung japan, a german think-tank and diplomatic forum, to take people through a long and storied history. through the interactive physical and online exhibit, the visitors are taken through three stages of the two nations’ […]
RAUM UND ZEIT 1—————
edwina hörl collection ss 2021 photography
RAUM UND ZEIT 2—————
edwina hörl collection ss 2021 photography
2021.4.1.—————teaching«international communication» at musashino art university tokyo+
KIKAKU SHITSU—————CORPORATE IDENTITY
the company «kikaku shitsu» is offering highly specialised planning expertise, mainly in the fields of public relations and communication, arts and culture, urban development and big scale events.The word «企» in planning is an agreed character combining the hieroglyphs of «a person looking from the side» and «a foot standing still», which means «a person […]
2020.12.—————gabriella disler // ARE YOU YOU, 2020 intervention in situ; 415x595cm, paint, hand edited text by gabriella disler, basel THE GREAT UNVEILING REGIONALE 21, kunsthalle palazzo, liestal curated by michael babics, basel graphic support: so+ba // photography: fabio luks+
SCHNAPSIDEE—————EDWINA HÖRL
publication for edwina hörl’s collection schnapsidee if nothing has a cause, anything might be possible, but for the first time this says nothing about the quality or veracity of new considerations or viewpoints. increasingly, being aware of the consequences of individual behavior and of global developments will play a central role. prototypes for solutions, in […]
SCHNAPSIDEE—————
edwina hörl collection aw 2020 photography
FERMATA EX—————BOOK
book design for miu the project series «ex» by japanese artist miu is a platform that aims to convert a space to an experimental play between sound installation and speech performance.«fermata ex» is an alternative version of miu’s play «fermata» about a forgotten underground theatre that once existed in the city.fermataExthe book was part of […]
«WHY DON’T CATS WEAR SHOES?»—————CATALOG
the exhibition, from the japanese artists nana hirose and kazumi nagatani, «why don’t cats wear shoes?» was shown three times in different locations, cuxhaven, göttingen and at the echigo-tsumari art triennale. the three locations are combined in the by-lingual (japanese and english) catalog . thousands of shimmering silver letters cover the floor on the installation […]
四—————
edwina hörl collection aw 2019 photography
2019.01.—————edwina hörl and so+ba joind the halfway project +
INTERNATIONALE KURZFILMTAGE WINTERTHUR—————
posters, programs, catalog, flyers, ads, coasters, t-shirts, catering bons etc.
ABRAKADABRA—————
edwina hörl collection aw 2018 photography
ZUM G¬ÜCK—————
edwina hörl collection ss 2018 photography
DOWN TO EARTH—————
edwina hörl collection aw 2017 photography
HARU STUCK ON DESIGN—————CATALOG
catalog and box design for the non japanese market haru stuck on design tape is based on 8 conceptual color families, combined of different patterns and textures, they offer new possibilities for professionals and creative individuals. design with color that sticks.haru stuck on design
INTERNATIONALE KURZFILMTAGE WINTERTHUR—————20 YEARS ANNIVERSARY
posters, programs, catalog, flyers, ads, coasters, t-shirts, catering bons etc. P. —————>Programm (program)K. —————>Katalog (catalog)C.i.n.d. —————>Cinema is not dead…… 2016 marks the 20th anniversary for the «internationalen kurzfilmtage winterthur» (short film festival in winterthur). for the anniversary we created a special «20 years» logo. more side events than usual where planed and a special «kurzfilmtage […]
TAN TAN TAN RUN RUN RUN—————EDWINA HÖRL
how to live as a person who is no longer at home? around 60,000,000 people are on the run around the world. in their own country or abroad. in camps, tent cities, containers …In temporary accommodation of all kinds, people remain in a kind of waiting position with no prospect of complaints. millions in turkey, […]
A SONG FOR A COLLEQUE—————
edwina hörl collection ss 2015 photography
DOCUMENT BOOK—————ZOU NO HANA TERRACE
alle events from 2012-2015 held at, or organized by zou no hana terrace, yokohama
BLOND—————BESPOKE FURNITURE
catalog
CONTROL SHIFT PLUS—————EXHIBITION POSTER
poster for the graduation exhibitionproject “control shift plus” from the cas programm in curating from the zhdk.2015.1.23.–2.10, gasthaus zum baeren/museum baerengasse in zurich→ post-graduate programm in curating, zhdk+
SHIFTING PLACES—————
shifting places // fasten your seat belt! // take off tokyo zurich // nebelmeer campari soda // drift shift lift gift swift rift // eleven h in thin air // landed home but far away so+ba’s contribution to the “control shift plus” exhibition held january 2015 at the bärengasse in zurich
SWISS CULTURAL BULLETIN—————SWISS EMBASSY IN TOKYO
quarterly poster/calendar for the year 2014/15 introducing swiss related cultural events in japan.swiss embassy tokyo culture
CHOOSE KNIT—————GENRE INC.
order katalog in an age where everything is so easily available, «choose knit» puts its heart and soul into the time-consuming process to make each item you choose special.«chosse knit» takes longer than other products to arrive in your hands, because each item you choose is produced from a single skein of yarn. chooseknit.com
SWITZERLAND+JAPAN 150 YEARS OF FRIENDSHIP—————SWISS EMBASSY IN JAPAN
book concept and designpublication created by the swiss embassy in japan to celebrate the 150 year anniversary
SWISS DAYS—————FESTIVAL
branding // event planning and execution // in collaboration with eat creative in february 2014 the embassy of switzerland in japan officially launched the year-long celebrations commemorating the 150th anniversary of swiss-japanese diplomatic relations. swiss days was a four day celebration event at roppongi hills in tokyo, with stalls on the site, offering various swiss […]
STORE OPENING SHIBUYA—————FREITAG
opening event planning // tenugi // invitation // …….freitag has installed a swiss gotthard-tunnel-like stereo-entrance-exit transit system in their new shibuya store in tokyo. this idea is reflectected in the planning for the opening event.
FAX ME—————
2013.06.21. – 23.––––fax me––––exhibition21 fri 金 19:00 – 23:59 opening party22 sat 土 11:00 – 18:00 (13:00 – 16:00 m. koji workshop)23 sun 日 11:00 – 23:59 closing bar (dj do it yourself)«ファックス me» is a project by so+ba that started with a request by the australian design magazine «desktop». the task was to illustrate […]
TEDx TOKYO—————1+1=11
the annual TEDxTokyo conference took place on may 11th 2013 at tokyu’s shibuya hikarie building. this time, the theme was ’1+1=11′. put simply, don’t take things for granted. as anyone who has been to a TEDxTokyo event knows, the best TED speakers, the ones that inspire us the most, are the ones that surprise, that […]
YES/NO—————INSTALLATION
smart illumination yokohama 2012 at zou no hana terrace oct 31 – nov 4, 2021 this installation is an homage to the french game of picking petals off a flower while saying s(he) loves me / s(he) loves me not. a playful way to reaffirm a pre-existing belief and make a decision. yes or no? […]
NEVER GIVE UP—————EDWINA HÖRL
Never Give Up«Give It Up»It was very early in the morning, the streets clean and deserted, I was on my way tothe railroad station. As I compared the tower clock with my watch I realized it wasalready much later than I had thought, I had to hurry, the shock of this discoverymade me feel uncertain […]
NAMIDA EXHIBITION—————GENEVA
exhibition // invitation // t-shirts // pinphotographs by pascal greco + tableaux by so+ba the power of nature has taken many dear lives. our hearts go out to all those who have lost loved ones and to those who continue to suffer hardship.the profit of this exhibition is given to the red cross japan to […]
GENUINE SWISS—————SWISS DESIGN SYMPOSIUM
poster // invitation // flyer // space designthe «genuine swiss» swiss design symposium presents swiss design in the broadest sense and introduces its quality, specificity and tradition. the symposium features a panel discussion on swiss design with internationally acclaimed swiss designers claudio colucci, frédéric dedelley, daniel freitag, the renowned japanese designer kenya hara and, as […]
«THE SYNERGETIC ISSUE»—————URBAN READER
urban reader «the synergetic issue» 6 illustrationssynergy is the combination of two or more things that creates an effect which is greater than the sum of both separately. the task was to create 6 different illustrations to given themes. we connected all the themes to create new synergies, forging a forceful work fraught with symbolic […]
SNACK—————ZOU NO HANA TERRACE
the zou no hana terrace snack was held in summer 2010 for the first time. it is based on the idea of japanese snack bars with a host «mama-san» and guests. as for the regular snack, the mama-san is always the same person, at zou no hana snack the host is always different…….
OPENING EVENT—————ZOU NO HANA TERRACE
preparation for the opening event zou-no-hana: the birthplace of the port of yokohamazou-no-hana park was the site of the landing point of commodore perry on his second visit to japan from the unites states on march 31st, 1854. yokohama was subsequently selected as one of five main ports in the treaty of amity and commerce […]
CORPORATE IDENTITY—————ZOU NO HANA TERRACE
zou no hana terrace is a city owned museum with a cafe at yokohama bay build in 2009. so+ba could create the ci for zou no hana terrace. the black and white logo builds on a flexible brick system, an infinite number of pieces can be added. zou no hana terrace offers space for cultural […]
MORE THAN A BAG—————FREITAG
Freitag archive exhibition in Shizuoka, Japan at the center for creative communications.held from may 29 to august 1 2009
しばつ—————PAPERWORK EXHIBITION
invitation card // catalog // exhibition paperwork of 7 year old sho seibert shown at so+ba gallery in kyodo, tokyofrom 2008.11.04-13.04.
CUE+ No 13—————YAMAGIWA DENKI
architecture and design related magazinethe theme «net» is reflected through the contents as well as the design of the the thirteenth issue of cue+ magazine. the opening of the magazine shows a fold-out structure putting the whole contents in net-structure into relation. client & publisher: yamagiwa corporationeditor in chief: riichi miyakeeditor: motohiko shimizuart direction/design: so+ba
FEIST—————TITLE MAGAZINE
photoshoot artdirectioncanadian singer-songwriter leslie feist was performing at the fuji rock festival in japan 2007, introducing her album «reminder». during her japan stay the «title» magazine interviewed leslie feist. client: title magazine, japanissue: coffee & music/november 2007model: leslie feistphoto: seiji shibuyafashion: edwina hörlart direction/design: so+ba
100 YEARS ANNIVERSARY—————WILKHAHN JAPAN
wilkhahn is considered a driving force when it comes to new concepts and innovations for office work. we where asked to design the invitation card and the separation wall.
PARALLEL NIPPON 1996-2006—————ARCHITECTURE EXHIBITION
posters // flyers // postcards // banners // tickets // exhibition design parallel nippon focuses on 110 representative architectural specimens selected from among buildings constructed primarily in japan in the 10 years from 1996 to 2006, presenting them against the backdrop of japan’s socio-cultural environment. the exhibition retraces how japan’s architectural scene has answered with […]
DERRICK—MANCIPATION—————FREITAG
invitation to the freitag derrick party «gentlemen only»
HADAKA NO OOSAMA–TOILETPAPER—————EDWINA HÖRL
designer clothing holds the status of being a body of creative work that is exclusive and so elusive that pieces are often unattainable. the discrepancy between this luxury status of an item of fashion, and the same object’s daily use in real life is a paradox. using toilet paper, a pre-war luxury good, as a […]
so+ba cultural portfolio
so+ba portfolio
so+ba portfolio